Friends With Benefits

Client
Friends With Benefits
INDUSTRY
Culture
Media
practice
Creative Direction
Brand
Web

For its fourth edition, FWB FEST adopted the theme SYZYGY—a rare celestial alignment symbolizing harmony in tension. Topiary led the brand identity and creative direction, using AI-generated imagery (Midjourney) to shape a narrative thread across digital and physical touchpoints.

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Topiary crafted all digital visuals, designed and developed the website, and developed a full suite of on-site visuals—from signage and stage visuals to printed matter. For the main poster, I collaborated with designer Tiger Dinsun.

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Produced by Friends With Benefits, FEST convenes artists, technologists, and cultural architects for a weekend of future-facing talks, music, and ritual in Idyllwild, California.