Following a full UX audit, I redesigned Holograph’s platform from the ground up—developing a cross-compatible design system and launching an interface in both dark and light modes. I reimagined the product UI while subtly embedding a brand language that had yet to be defined—translating ambiguity into aesthetic coherence.

‍

Within 3 months of launch, creators had deployed over 100,000 multichain collections on the new platform. By month four, the redesigned product had powered 7 million protocol transactions.