TOPIARY

Friends With Benefits

Friends With Benefits
creative-direction
AI-imagery
web-dev
branding
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For its fourth edition, FWB FEST adopted the theme SYZYGY—a rare celestial alignment symbolizing harmony in tension. I led the brand identity and creative direction, using AI-generated imagery (Midjourney) to shape a narrative thread across digital and physical touchpoints.

I crafted all digital visuals, designed and developed the website, and developed a full suite of on-site visuals—from signage and stage visuals to printed matter. For the main poster, I collaborated with designer Tiger Dinsun.

Produced by Friends With Benefits, FEST convenes artists, technologists, and cultural architects for a weekend of future-facing talks, music, and ritual in Idyllwild, California.